Hi, I'm Lena Ski

Purpose Strategist

I'm here to support you to

Find your Way || Live your Why || Lead your Work

Consider this your Invitation to Greatness
Your Space to create from your...

Highest State

This is not a show. It's a practice. Creating an authentic brand experience takes depth work - not logo work.

Highest Self

There's Ego Work and then there's Symbol Work, Purpose Work & Working with Wholes.

Highest Truth

If you're starting with your Vision - you're starting too small. Real Alignment Work takes working with Structures not in them.


your calling

In a world that keeps changing, scaling, and wanting control, you remembered this actually meant something to you. You know it’s there. It’s worth it. You’re done with walking on eggshells – reacting to this, responding to that – because you have actual work you want to create.
From Talent Development to Designing Growth Curves, Deepening Culture to Leadership from the inside out – a truly branded experience doesn’t stop in the marketing department. In fact, it takes working in Wholes to really create something Purposeful.
" In a world where Talent works. Genius Creates "
"What everyone knows about me is I tend to think big. I’m a Creator. What fewer people know, is that I also tend to think deep. Lena was able to see that and help me lock in my purpose and merge big ideas with deep business thinking, without having to compromise my creativity. She was more than a soundboard; she embedded herself in research & development, got her hands dirty, and held a strategic role in scaling our passion project into something far more permanent. From team building to brand culture, partnerships to positioning – Lena held solid ground while everything around us scaled faster & bolder. And in the midst of our learning curve, she kept reminding all of us that we’re human too. That business isn’t separate. That it’s part of our true nature – and it deserves just as much attention as the planet, we are so passionate about" - Jade Khoury, Founder of Low Impact Living
Bite sized Wisdom, designed to keep you relevant, ask the right questions, and on Purpose - in your pocket
As a Purpose Strategist & True Growth Coach,
I’ve poured every part of myself into the depths. I’ve unearthed the radical & the obviousness and built wisdom around each cornerstone. Above all, I’ve allowed myself the luxury to go there. Because these days cannot be lived from the comfort of a sofa, and no battleplans that really mattered came from the sidelines. Because a Purpose Strategy isn't a values exercise or a vision quest. You won't find it by 'retreating' outside of yourself. It is a design process for whole people, whole brands and pure magic.

I’ve worked in the harshest spotlights (the Film, TV, Media, Theatre, Events and Music Industries) where success is said to be made overnight, and it’s possible to be forgotten in less than that.

I choose to step into the world of bright lights and promises because I wanted to understand what it feels like to hold the centerstage of your own creation. I wanted to find the human nature under all that makeup, and the authentic hidden below pre-determined lines.

I quickly realized the deepest competition wasn’t between egos but the fine lines between burning bright vs burning true vs burning out.

I’ve chosen brave when it was hard. Integrity when it really wasn’t convenient. And I’ve fallen too.

Having a Purpose Strategy changes everything

It helps clients step-up to dare the little things, the bold things, the get a job things, and disrupt an industry kinda things. It changed how we market things, grow things, connect people and launch dreams.

I hold space for true growth, and all the parts of your business – including the emotional blobs we all have. Because what you do on the inside, matters. And it always shows.

The #FutureofWork Is Evolving. Are You?

What you do on the inside impacts what you do on the outside. What you do on the outside sets the bar for who you really are – AND how you do business.

While everyone else likes to do things in silos, the futureofwork doesn’t like to colour inside the lines.

What if we worked with wholes - whole businesses, whole people, whole places and whole systems

What if we didn't disconnect Passion from Profit, or purpose from productivity

What if we changed the way we Bring Spaces Together

What if we actually took a (Brand)stand for something and made that our business

From team culture to brandculture
For Up and Coming / Scale Ups / Teams

Culture Analysis

Are you really who you say you are

Culture Creation

Ready. Set. Values. Purpose

Culture Tracking

Feedback loops for engagement

Setting up a Culture Department

Executive Coaching / Personal Development
For those who choose to take the Lead

True Growth Coaching

It's more than just a learning curve.

Find your Why

Unlock your personal brand (stand)

From Passion to Serious Play

Let’s make those ideas real

Integration Pack

Build a Purpose Strategy to match


Brand Archetypes

There's who you say you are. And who you truly are.

Brand Strategy

From Market Research to how to align Inner & External Brand.

Brand Experience

Creating Environments for Individuality, Experiences & Purpose.

Brand Living Experiment

Facilitating your Custom BrandCulture Roll Out Plan

Previous Clients
Gracious Gratitude Lena for the excellent service you provide as marketing coach. Your dedication and integrity to your craft is admirable. I have enjoyed the process of clarifying my message, creating a brand that feels authentic and which reflects the truth of who I am and what I offer. The business plan and marketing strategy you put together is a fantastic focusing anchor, and each milestone we achieve inspires me more and more. I can highly recommend your services to anyone who is ready to take that next courageous step in their business, and I can guarantee that they will NOT be disappointed with the abundant SuperNova magic you provide! Thank you!
Eleftheria Kakambouras - founder of Catalyst Facilitator Training
View more on the Portfolio Page

Where Lifestyle, Business and Consciousness share the same 'office space' as your Purpose and your Brand.

The #FutureofWork is changing, and it's about to get even more meaningful.

Learn more about the podcast